naturally derived formulas, made with love
We <3 natural beauty, but what does “naturally derived” mean
Here’s the thing. Beauty products are often plastered with claims that do not have a clear definition. “Naturally derived” being one of them. In short? A “natural ingredient” is one that still reflects its natural structure but may have gone through physical processing (such as water extraction or heating) to be used in a product.
We at Love Beauty and Planet use a reputable international standard which defines an ingredient as “naturally derived” if it’s unchanged from its natural state or has a natural source and undergone some processing but retains greater than 50% of its original natural structure. Ahhh, got it.
if you don’t see a “naturally derived” label
But, not to fret…we are diligently hard at work to get all our “Naturally Derived” percentages up across the portfolio. If you don’t see a “Naturally Derived” label on your favorite product it doesn’t mean they don’t contain naturally derived content. It simply means we aren’t yet able to showcase those percentages on those specific products in question.