We <3 natural beauty, but what does “naturally derived” mean
Here’s the thing. Beauty products are often plastered with claims that do not have a clear definition. “Naturally derived” being one of them. In short? A “natural ingredient” is one that still reflects its natural structure but may have gone through physical processing (such as water extraction or heating) to be used in a product.
We at Love Beauty and Planet use a reputable international standard which defines an ingredient as “naturally derived” if it’s unchanged from its natural state or has a natural source and undergone some processing but retains greater than 50% of its original natural structure. Ahhh, got it.