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collage of women doing small acts for the planet

our tribe

loving the planet should never stop with just a few of us

Together with each of you, we're excited to champion a beautiful future for our planet!

Changemakers Alexa, Jessica, and Whitney will kick off our journey. We're thrilled to discover, support, and fund their ideas for reducing waste and hope you will be too. We're also deeply inspired by their commitment to live lightly and champion our earth.

And as we journey onward, we'll want to hear from you! What will your small acts of love for the planet be?

meet the changemakers

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alexa green


Small Act: Standardising recycling labels across America

Growing up along Miami’s world-famous beaches, Alexa Green turned her passion for nature into her life’s work. The Director of National Outreach at Recycle Across America, Alexa is on a mission to standardise recycling labels across the country and save tonnes of recyclables from ending up in landfills.

Most recently, she’s championed a partnership with the National Parks System, which led to adoption of standardised labels in several national parks.

illustrated shower head, water droplets, and clock

jessica schreiber


Small Act: Reducing waste in the fashion industry

After witnessing the fashion industry’s waste firsthand, Jessica Schreiber pioneered a system of recycling and reuse with her startup

Since then, she’s partnered with over 100 brands to responsibly and conveniently collect their discarded materials and process them for use in insulation, new fabric, or new garments.

illustration of carbon

whitney jaye


Small Act: Minimising waste in the local food system

Whitney Jaye is a champion at establishing a resourceful, sustainable, and waste-free lifestyle in the under-served communities of Atlanta.

Through her work as a Farmer-in-Residence at the Urban Conservation Training Institute, she trains young people of colour on sustainable agriculture, creating a closed loop system, and minimising waste in the local food system.

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to brave & benevolent beauty

Our love for beauty and the planet means we need to work towards good products that make you look beautiful and give a little love to the planet. We are committing ourselves to at least 3 new product innovations by 2020 that enhance the beauty of your hair and skin and those that continue our little acts of love for the planet too.

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