Beauty packed in 100% Recycled Bottles
If you wonder why our bottles aren't 100% clear, it’s because we use bottles that are made entirely with post-consumer recycled plastic. They are 100% recyclable too. Our use of recycled plastic sometimes gives our bottle a little colour, but it’s worth it. Up next on our journey are our caps.
Light Weight Fast Rinse Conditioners
We think conditioners can be heavy and take too long to rinse out. So we invented the fast-rinse conditioner technology that gives you superb conditioning without weighing your hair down, all while helping you save some water. So be mindful, go easy on the tap, and do your part for the planet.
Uncompromised beauty for your skin and hair
Our collections are with naturally derived ingredients like organic coconut oil and murumuru butter. We are committed to sourcing high quality ingredients responsibly. We also make our products 100% VEGAN and never test on animals. We skip the silicones, parabens and dyes too.
Ethically sourced fragrance oils/absolutes
Each of our fragrances includes an ethically sourced essential oil or absolute, like French heirloom lavender, Moroccan mimosa flower or Bulgarian rose petals. Our very talented fragrance partners and perfumers carefully craft every fragrance such that it delights you in the shower and pampers your senses. We know some of these extracts are rare and fragile but we source them responsibly, so we won't lose them in the future.
Our Carbon Tax Efforts
We believe footprints belong in the sand, not the environment. Our goal is a carbon footprint so small, it's like we weren't even here.
We’ll always be transparent and open about our carbon footprint and as part of that commitment we will not only disclose our annual carbon emissions through the production and distribution of our products – and the calculations we take to get there - but also put a tax on the carbon we create while making our products.
We contribute $40 per carbon ton to a Carbon Tax Fund which then supports programs that help to reduce carbon emissions and landfill waste. We are working on partnerships that help use our fund to encourage higher recycling rates and set up recycling communities. While we encourage you to partner with us to give a little more love to the planet by doing your small acts, we are also determined to reduce the carbon emissions through consumer use through our commitment to new technologies and formats. Stay tuned!
Meet our tribe of beauty lovers who are changing the world one small act of love at a time