We are on a long journey to make you and the planet a little more beautiful. And that starts with small but strong steps. Here’s what’s on our to-do list for the next 2 years.
We feel happy about infusing our formulas with several ingredients like lavender, ylang ylang and vetiver that come only from certified sustainable sources. However, some of our ingredients are still not there yet so we are committed that everything we use in our products that is natural will be from certified sustainable sources by 2020.
Our bottles are our pride and joy, not only because they carry the fragrant and indulgent formulas that work wonders on your hair and skin but also because we make these beautiful bottles from 100% recycled plastic. While the bottles are made with 100% recycled content, our caps and pumps are not. Yet. That’s why we’re committing to move all our caps and pumps to use at least 50% recycled plastic by 2020 and improve as we go ahead. Fingers crossed, we will get there!
We have some pretty brilliant scientists. In their goal towards making you and the planet a little more beautiful, they designed rich, high-quality conditioners with fast-rinse conditioner technology. This patent revolutionary technology is proven to give lightweight conditioning without weighing your hair down. This technology also helps break down the conditioner faster when it comes in contact with water allowing you the ability to save some water every time you shower. You also have to be mindful and go easy on the tap! While we have cracked this technology on conditioners, we don’t feel that’s enough so we commit to making 100% of our shampoos fast-rinse too by 2020.
We’ll always be transparent and open about our carbon footprint and as part of that commitment we will not only disclose our annual carbon emissions through the production and distribution of our products–and the calculations we take to get there--but also self-impose a “tax” on the carbon we create while making our products. Our goal is to reduce our carbon footprint by 20% before 2020.
We contribute $40 per carbon ton to a Carbon Tax Fund which then supports programs that help to reduce carbon emissions and landfill waste. We are working on partnerships that help use our fund to encourage higher recycling rates. While we encourage you to partner with us to give a little more love to the planet by doing your small acts, we are also determined to reduce the carbon emissions through consumer use through our commitment to new technologies and formats. Stay tuned!
We believe in the potential and power of small actions and hence commit to supporting the efforts of environmental change makers through our partnership with Ashoka, a not for profit organization that has been supporting social entrepreneurs for the last thirty years. Starting in the United States, we are supporting the mission and vision of 3 young environmental activists enabling them to keep working on their goals towards the planet. By 2020 we commit to doubling our support for planet lovers to keep helping them transform their passion to impact.
Our love for beauty and the planet means we need to work towards good products that make you look beautiful and give a little love to the planet. We are committing ourselves to at least 3 new product innovations by 2020 that enhance the beauty of your hair and skin and those that continue our little acts of love for the planet too.