Skip to content
Illustrated bottles

love goals


Our five goals for a better future and a better planet.

We're on a long journey to make you and the planet a little more beautiful. And that starts with small but strong steps. Here’s what’s on our to-do list.

Illustrated earth and plants

Sourcing ingredients responsibly

We are proud that our formulas contain ingredients such as lavender, ylang ylang and vetiver that come from certified sustainable sources. However, some of our ingredients are still not there yet so we’re committed that all natural ingredients used in our products will eventually be obtained from certified sustainable sources.

Illustrated bottles

Reducing waste

Our bottles are our pride and joy! Not only do they carry the fragrant and indulgent formulas that work wonders on your hair and skin, but also because we make these beautiful bottles from 100% recycled plastic. While the bottles are made with 100% recycled content, our caps and pumps are not. Yet. That’s why we’re committed to getting all our caps and pumps made from at least 50% recycled plastic and improve as we go ahead. Fingers crossed, we’ll get there!

Illustration of carbon

Counting our footprints with honesty

As part of that commitment, we will not only disclose our annual carbon emissions created through the production and distribution of our products – and the calculations we take to get there – but also work to reduce that carbon footprint 20% by the year 2020. That is our main goal.

We contribute €40 per carbon tonne to a carbon tax fund which then supports programmes that help to reduce carbon emissions and landfill waste. We’re working on partnerships that help use our fund to encourage higher recycling rates and set up recycling communities. While we encourage you to partner with us to give a little more love to the planet by carrying out your small acts, we’re also determined to reduce carbon emissions through consumer use with our commitment to new technologies and formats. Stay tuned!

Illustration of tree with people under it

Love, beauty and people for the planet project

We believe in the potential and power of small actions. Through various partnerships, we are supporting the mission and vision of young environmental activists, enabling them to keep working on their goals for the benefit of the planet.

Illustration of bottles and hearts

For brave and benevolent beauty

Our love for beauty and the planet means we need to work towards good products that make you look beautiful and give a little love to the planet. We are committed to regular innovations that enhance the beauty of your hair and skin and those that continue our little acts of love for the planet as well.

Related articles


Looking for something?