We <3 natural beauty, but what does “naturally derived” mean
Here’s the thing. Beauty products are often plastered with claims that do not have a clear definition. “Naturally derived” being one of them. In short? A “natural ingredient” is one that still reflects its natural structure but may have gone through physical processing (such as water extraction or heating) to be used in a product.
We at Love Beauty and Planet and the rest of the international community define an ingredient as “naturally derived” if it’s unchanged from its natural state or has a natural source and undergone some processing but retains greater than 50% of its original natural structure. Ahhh, got it.
We know that looking for the best beauty and hair products can be a little overwhelming. So that you can make the right choices for your lifestyle, we always want to be transparent and open about our ingredients. A whole lot of love goes into every single bottle. Here’s the lowdown on our formulas, from hair products to deodorants with no nasties.