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naturally derived

We <3 natural beauty, but what does “naturally derived” mean

Here’s the thing. Beauty products are often plastered with claims that do not have a clear definition. “Naturally derived” being one of them. In short? A “natural ingredient” is one that still reflects its natural structure but may have gone through physical processing (such as water extraction or heating) to be used in a product.

We at Love Beauty and Planet and the rest of the international community define an ingredient as “naturally derived” if it’s unchanged from its natural state or has a natural source and undergone some processing but retains greater than 50% of its original natural structure. Ahhh, got it.


We know that looking for the best beauty and hair products can be a little overwhelming. So that you can make the right choices for your lifestyle, we always want to be transparent and open about our ingredients. A whole lot of love goes into every single bottle. Here’s the lowdown on our formulas, from hair products to deodorants with no nasties.

naturally derived formulas, made with love

Argan Oil & Lavender Conditioner


Naturally derived means our formulas for conditioners, including water, are made up of at least 97% of naturally derived content.

Coconut Water & Mimosa Flower Shampoo


Naturally derived means our formulas for shampoos, including water, is made up of at least 92% of naturally derived content, making them gently nourishing and packed with goodness.

Murumuru Butter & Rose Deodorant


Effective deodorants can be hard to come by. Naturally derived means our formulas for deodorants, including water, is made up of at least 96% of naturally derived content. Lovingly formulated to be gentle yet protect against odor, with a fragrance, infused with an ethically sourced extract, they’ll keep you smelling fresh and fragrant.

Coconut Milk & White Jasmine Hair Spray


Naturally derived means our formulas for hair sprays, including water, are made up of at least 94% of naturally derived content. Formulated for thoughtful styling and powered by air not greenhouse gases.

If You Don’t See a “Naturally Derived” Label

If you don’t see a “Naturally Derived” label on your favorite product it doesn’t mean they don’t contain naturally derived content. It simply means we aren’t yet able to showcase those percentages on those specific products in question. But, not to fret…we are diligently hard at work to get all our “Naturally Derived” percentages up across the portfolio.

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