We <3 natural beauty, but what does “naturally derived” mean
Here’s the thing. Beauty products are often plastered with claims that don’t have a clear definition. “Naturally derived” being one of them. In short? A “natural ingredient” is one that still reflects its natural structure but may have gone through physical processing (such as water extraction or heating) to be used in a product.
At Love Beauty and Planet, we use a reputable international standard which defines an ingredient as “naturally derived” if it’s unchanged from its natural state. The term can also be also be used for an ingredient that has a natural source, has undergone some processing but retains more than 50% of its original natural structure. Ahhh, got it.
We know that looking for the best beauty and hair products can be a little overwhelming. So that you can make the right choices for your lifestyle, we always want to be transparent and open about our ingredients. A whole lot of love goes into every single bottle, which is why we’re proud to give you the lowdown on our formulas, from hair products to deodorants with no nasties.