Illustrated bottles

Love goals


Get to know our five goals for a better future and a better planet.

We're on a long journey to make you and the planet a little more beautiful. And that starts with small but strong steps. Here’s what’s on our to-do list.

Illustrated earth and plants

sourcing ingredients responsibly

We feel happy about infusing our formulas with several ingredients like lavender, ylang ylang and vetiver that come only from certified sustainable sources. However, some of our ingredients are still not there yet so we are committed that everything we use in our products that is natural will be from certified sustainable sources.

Illustrated bottles

reducing waste

Our bottles are our pride and joy! Not only do they carry the fragrant and indulgent formulas that work wonders on your hair and skin, but also because we make these beautiful bottles from 100% recycled plastic. While the bottles are made with 100% recycled content, our caps and pumps are not. Yet. That’s why we’re committing to move all our caps and pumps to use at least 50% recycled plastic and improve as we go ahead. Fingers crossed, we will get there!

Illustration of carbon

counting our footprints with honesty

As part of that commitment, we will not only disclose our annual carbon emissions created through the production and distribution of our products – and the calculations we take to get there – but also work to reduce that carbon footprint 20% by the year 2020. Our goal to reduce our carbon footprint by 20% before 2020.

We contribute €40 per carbon ton to a carbon tax fund which then supports programs that help to reduce carbon emissions and landfill waste. We are working on partnerships that help use our fund to encourage higher recycling rates and set up recycling communities. While we encourage you to partner with us to give a little more love to the planet by doing your small acts, we are also determined to reduce the carbon emissions through consumer use through our commitment to new technologies and formats. Stay tuned!

Illustration of tree with people under it

love beauty and people for the planet project

We believe in the potential and power of small actions. Through some partnerships, we are supporting the mission and vision of young environmental activists, enabling them to keep working on their goals towards the planet.

Illustration of bottles and hearts

to brave & benevolent beauty

Our love for beauty and the planet means we need to work towards good products that make you look beautiful and give a little love to the planet. We are committing ourselves to regular innovations that enhance the beauty of your hair and skin and those that continue our little acts of love for the planet too.

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