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Keep your color-treated hair vibrant. This shampoo, infused with Amazonian murumuru butter, moisturizes for a healthy looking gloss. A fragrant kiss of nature and juicy freshness from the handpicked Bulgarian rose petal. This shampoo is also 93% naturally derived and cruelty-free, paraben-free, silicone-free, sulfate-free, dye-free & formulated without phthalates. Read our Naturally Derived Page to find out more. We've been on a journey to make each of our bottles recyclable and made from 100% recyclable materials. Now, we're working to make our pumps recyclable too! This shampoo bottle now features our newest pump design that's ready to be recycled! Read about our new pump designed with both you and the planet in mind.