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Why adopt a vegan hair care routine

Why adopt a vegan hair care routine?


ā€˜Why I Went Vegan With My Hair Care’

ā€˜Switching to a vegan hair care regime was the best thing I ever did – and here’s why I think you should try it too,’ says beauty journalist Natalie Ticehurst

I always thought my beauty routine was pretty ā€˜planet positive’. I’ve always rinsed and recycled my empties, shopped from brands taking sustainable strides and tried to limit my shower time to save water.

It was only when I challenged myself to do Veganuary (and no, I still can’t tell you how to successfully scramble tofu) that I realized there were a whole host of other decisions on my plate, especially when it came to my skincare.

After scouring social media and listening to countless vegan podcasts, I realized that finding vegan hair care products wasn’t always an easy task. I have what I call ā€˜tricky’ hair that needs a whole lot of loving. Naturally curly, fine and frizzy (plus my penchant for a DIY blow-dry) means my hair is often left crying out for a whole lot of moisture and repairative ingredients.

While I thought I needed high-performance salon products to deliver that bounce, shine and smoothness that makes me feel ready to face the day, far from leaving me with a month of bad hair days, I was surprised at how the shampoo I switched to left my hair soft, shiny and-oh so healthy. (It was the Love Beauty and Planet Sulfate Free Vetiver & Tea Tree Oil, for those taking notes.)

My hair didn’t seem to miss the animal-based, keratin-packed masque I thought was keeping it tip-top. In fact, my new, vegan hair care, enriched with natural ingredients such as Amazonian murumuru butter, seemed to stop my hair from breaking and shedding. Something my hairdresser and I have been trying to solve for months.

Not only do Love Beauty and Planet’s vegan hair care products steer clear of the obvious – honey, silk, beeswax, animal-derived proteins and amino acids – but they’re also not tested on animals, which is the big draw for me. I know hair can seem small-fry in the face of the issue we’re currently tackling as a collective, but I truly believe if we can all make tiny swaps to our daily lives, they’ll stack up. Cruelty-free, vegan and high-performance hair care that’s a little kinder to the planet? I’m not going back.

My new vegan-friendly hair-care regime

The Shampoo

Love Beauty and Planet Sulfate Free Vetiver & Tea Tree Oil Shampoo
This gave me the bountiful lather I thought I’d be missing out on when I ā€˜went vegan’. 93% naturally derived, it’s infused with wild shea nut butter for the hydration hit my curly hair needs.

The Treatment

Love Beauty and Planet Murumuru Butter & Rose 2 Minute Magic Masque
My hair is so dry and dehydrated that I use a masque instead of a conditioner on hair-wash days. This indulgent, buttery formula is like a big glass of water for hair, leaving it soft, shiny and smooth.

The Supplement

Love Beauty and Planet Citrus Crush Vegan Hair & Skin Dietary Supplement
2 of these a day gives me radiant hair and glowing skin, but the best part is, they're delicious.


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