It's no secret that animal testing is the ugly side of beauty. Not only is animal testing cruel, it's also completely unnecessary. Why? Because modern alternatives to animal testing can be more reliable, accurate and cheaper. So, by choosing beauty products not tested on animals, you're winning all round. In our opinion, it's a no brainer.
The good news? The fight against cosmetic animal testing has come on leaps and bounds - particularly, since the 2013 law was passed to ban the sale of cosmetics tested on animals in Europe. But, sadly, animal testing is still happening. Animal-welfare leaders PETA warn us that millions of animals are suffering in the US alone, and it's our job to join the fight against it by supporting the alternatives. Alternatives, we might add, that Love Beauty and Planet are so proud to be using when we develop each and every exciting new product.