To be certain that a cosmetic product is PETA certified cruelty-free, please check PETA’s website where Love Beauty Planet is listed: http://features.peta.org/cruelty-free-company-search/cruelty_free_companies_company.aspx?Com_Id=7177
Our commitment applies to the whole brand, regardless of whether a PETA Cruelty Free logo is on the pack. The PETA Cruelty Free logo will begin to be seen on some of our packaging progressively to assure and inform our customers that Love Beauty and Planet does not, and will not, test on animals.
To earn the PETA certification, brands need to meet the PETA criteria. First and foremost, you need to show that none of your products are tested on animals and that your suppliers are not doing any animal testing on the materials they provide to you.
Even after you get the certification, it doesn't end there. Checks and assurances are ongoing. And that's fine by us.