At Love Beauty and Planet, we’re all about showing the love – to you, our products and the planet. We adore beauty but believe it should never be at the expense of the world around us. That includes our efforts towards kindness to animals too. We believe that beauty products that are safe for humans can be developed using non-animal approaches and should be cruelty-free made and tested. And so, from the very beginning, we focused on cruelty-free cosmetics at Love Beauty and Planet. Animal testing is NOT something we support.
Great news, right? However, it's not only our view. Unilever made a long-term commitment over 30 years ago to developing non-animal approaches. It is Unilever's global leadership, including promoting the acceptance of non-animal approaches by regulatory authorities, which has led to PETA recognizing Unilever as a 'company working for regulatory change'. Watch this space!