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Images of women and Love Beauty Planet product

our story

the journey to love beauty & planet

Love Beauty and Planet was started by a group of like-minded people who believe that looking good and doing good should go hand-in-hand. We are obsessed with fantastic beauty products, those that we would love to use ourselves too.


That’s why we started with one simple goal: whatever we do must be good for beauty and give a little love to the planet.


As we work towards making you and the planet a little more beautiful, we want to share our journey with you. We also look for ideas, feedback and inspirations from every corner, so if you have a small act of love to share, please ping us on our social channels or the website.

I believe that the only way to serve our consumers is by creating brands that deliver great beauty results and also show respect for our planet by being accountable for, and working to reduce our carbon footprint.

- Piyush Jain, Co-founder

Love Beauty and Planet Founders

That's why we started with one simple idea: whatever we do must be good for beauty and good for the planet. If it's not, it's out.

This group behind Love Beauty and Planet, we are the kind of people who stay back and clean up after a music concert, because you can have fun, look beautiful and do good for the planet all at the same time. That's the spirit of this brand.

- Sonika Malhotra, Co-founder

By looking at the full value chain of our products we can create technologies and practices that can have a positive impact on both beauty and the planet.

- Matt Seal, Co-founder

It's not an easy task, and we know we won't always get it right the first time. There will be mistakes. There will be failures. But, for us, purity of intent is bigger than perfection.

Love Beauty and Planet Founders

We are making something that we would love to use ourselves and making it in a way that we feel proud about.

- Molly Landman, Co-founder

As we work toward making the planet and you even more beautiful, we promise to stay honest at every step, and we really want you to keep us honest, too.

five labors of love

Woman holding two bottles

powerful & passionate

All of our bottles are filled with fabulous formulas made with ingredients that can deliver brilliant care to your hair and body. Plus, we use 100% recycled plastic to make our in-shower bottles (our caps, they're next), so there’s reduced waste when you’re done—just don't forget to recycle them.

three conditioner bottles

love for you & the planet

We believe in giving a little love to the planet. That’s why we use only natural coconut oil in our rich conditioners, known for deeper conditioning, moisturizing, detangling, and protective properties. Learn more about our Coconut Oil here.

coconut pieces and leaves

goodies & goodness

We put a little goodness in all of our gorgeous products. Each of our collections is infused with ingredients sourced from places all over the world. Plus, our sourcing partners help promote fair wage jobs and ethical sourcing for our essential oils and absolutes.

woman with flowers

scents & sensibility

Our carefully chosen fragrance partner, Givaudan, aims to bolster the livelihoods of the local partners who harvest the flowers and herbs for our pampering perfumes, which are each made with one ethically-sourced essential oil or extract from around the world.

woman with bicycle

carbon conscious & caring

We want a carbon footprint so small, it's like we weren’t even here. But any business is going to make some sort of footprint. So, until we find a way to leave no footprint, we’ll quantify our CO2 emissions along every step of production and tax ourselves for going over our goals. That money will support third-party programs that help reduce landfill waste and overall carbon emissions.

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